The Senior Process
Oct 6-8, 2021

OCT 6-8, 2021

Join me for an intimate workshop on everything Seniors. Learn from me, Heather Liebler, how to market, meet, encourage, pose and put your Seniors at ease and come away with a fabulous portfolio and a supportive new tribe.

Is it time to take the leap?

If you are ready to build a career around working with Seniors to celebrate their first big life event, join Heather Liebler in Charlotte NC on Oct 6-8, 2021 at the posh boutique hotel, the Ivey Hotel, in the heart of uptown. 

There will be two days of hands on shooting, one on one access to experts in their fields, and creating a game plan to launch or enhance your Senior Portrait business.

Welcome to
The Senior Process

 In just an hour, Heather showed me how to direct the girls to make subtle but impactful changes -- to posture, gaze, facial expression and more. These are all of the things that you can't fix in editing! We also had fun at the same time. Thanks, Heather!

— AMY G.

“One on One work with Heather is a dream. Run don't walk to sign-up!”

My first Senior Portrait was so much fun I almost told them not to pay me because it was so FREAKIN' awesome! I wanted it to always feel like that. I had no idea how to pivot into working with teenagers when I had been doing every kind of portrait under the sun to make ends meet.

I remember wanting desperately to work with teens, they are SO fun, but just couldn't find a way in...

Then I realized that I just had to take a deep breath and jump in with both feet. I learned it all on my own. I'm hoping to save you that stress and reveal the secrets that it took me years to learn.

but guess what...



A two day in person workshop designed to take the guess work out of building a Senior Portrait business. I will walk you through everything you’ve been asking to know about my senior photography business. From marketing to social media to client experience to posing to difficult situations and more...this workshop covers it ALL.

Learn the latest tools available to market yourself and reach those ideal clients. Learn SEO verbiage, the right times to post and how often, how to pick and utilize your best images to attract your new clients.

of posing. Learn the magic of flow posing creating magical moments in less than 5 minutes. Learn the value of scanning and being present with your sessions, not to mention making them feel & look  amazing while having a ball all at the same time.

Here's What You'll Learn

What to use and how...

Take the guess work out

Marketing/ social media


Learn how to work with clients to sell more without sounding like a salesman. Explore the latest products that the kids are loving these days and how on earth to price them that won't make your client faint.

Sales without sounding salesy


Learn the latest tips and tricks with styling from fashion to hair and makeup. Create a look book for your clients to envision what possibilities you are offering and how to make it reflect your ideal clients.

Take control of the look



Replace your 9-5 income and make more in a month than ever before.

How does this sound?

Fill your calendar with your dream clients that make your heart happy.

the results you're going to get:

Create a tribe of loyal follower who engage with your content regularly.

Kick that imposter syndrome and self doubt in the booty and feel confident.

Double your email list with subscribers who actually like hearing from you.

How It Works

select the I'M IN button and fill out the information. 


I will personally contact you for a chat either via zoom or on the phone or email. To answer any questions you may have.

we will get to know each other

Pick the investment plan that best works for you and pack your bags.

Pack your bags and get psyched!

A year from now you will have wished you started this journey today....

So let's get  started!

If this sounds like you, GUESS WHAT!? It's exactly the way I felt not too long ago. Why not take advantage of my years of experience and join me for a great few days of time focused on you and your business? Let me help you figure out how to build a base filled with your ideal clients, create a portfolio that will place you head and shoulders above your competition and figure out the best way to market yourself and your amazing talent with the Senior Process.

You're stronger than you think you are. But if you're anything like me, you need help to take your super power to the next level. You just want someone to tell you what works.

Let's do this! 

“This is your day. this is the time to go after it all.”


Be booking your ideal clients and working on projects that bring high reward — both financially and creatively.

Increasing your average booking per client (Our students report an over 250% increase!).

Be able to clearly articulate what you do and who you do it for on demand confidently

Have a clear actionable plan in place for scaling your business and taking things to the next level. 

Know what to post and what to say on Instagram so you can get on with it.

Be able to attract top-tier candidates to join your team and help build your biz.

By the end of October 8, 2021, you will...

Apply now

I'm Heather, your new bff and tribe leader.

Let me love photography and everything about it (me too)! You love sharing your pictures, and everyone is loving them. You've even starting to make a little money at it, but that on top of a 9 to 5 is hard. You feel like you could make a sustainable career out of it if you only had the time and the know-how. Trying to learn social media marketing, editing, how to deliver them, develop your style that sets you apart and make a legit business all at the same time is overwhelming. You are not alone. You have the ability you just need a little help. Someone who has been there...
I've been there, and I can help. Let's get a tribe together and make your dream a reality.

Sign me up!

hey there!

But it wasn't always this way. 

I learned bit by bit how to take pictures and then developed how to create art that enhances both my life and my clients. I have a love of photography that is imbedded in my work. Every image I make has a little piece of me. That is why my clients are so happy, because their images are just the way I would want them to be for me. 
I got my first camera when I turned 10 to record my first trip to Europe. I still have it and use it to this day. I've converted that passion into a thriving business and I would love to show you how to do the same thing. For me it all starts with communication and posing, master those and you are well on your way. That's what I'm here for. Let's get going!

I'm Not some super special photographer, but I'm a great photographer that has figured out the process...

What makes this workshop special?...

I've been where you are and know how to get you to the other side

I have a bizillion clients from a career spanning decades... Yes I'm that old, but that means I've made the mistakes and learned from them. Why not let me teach you how to avoid them all together?!

Working with Seniors can be a challenge, I happen to love it. I love to meet with them and see what makes them unique. I love collaborating with them to create a collection that makes them show them off to their friends, while their mother is teary because I captured the essence of their child that makes them, well, them. I can teach you how to do that.

I love creating styled portraits that celebrate seniors

My portraits are sought after because of their unique quality of spotlighting my clients. Not every photographer can figure out how to make that happen, I not only can , but I can teach you how too.

Being able to "know" your client through a lens in a way that allows you to notice when the genuine moments happen and all of the teenage vibrato is stripped away and you get them, just them. They are complicated, intriguing, challenging, delightful and often a mystery. Can you capture that in a single image? I can, and I'd love to show you how.

You know what I'm talking about... that thing that lets you live your best life both personally and professionally, fulfills your creative spirit, and makes you come away from every session feeling even more inspired than when you started!

This workshop includes everything you need to do that thing.

build a portfolio that reflects all that you can do

Building a system that will make your business thrive

Attracting your dream clients and working on projects that light you up.

Building a support crew that will ensure you're continued growth and more time to operate in your zone of amazing.

Creating and sustaining processes and systems for more money AND creative energy. 

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.

If you want this to be the year that you *finally* invest in you:

apply now

Let's Do This Thing!


Where & When is The Senior Process Workshop?

October 6-8, 2021 in the heart of uptown Charlotte NC at the exquisite Ivey Hotel. There is a Meet & Greet at 5pm on 10/6; A jam packed day of shooting, discussions, maybe even a little yoga 10/7; 10/8 we aren't done yet, today is a bright and early start so we have tons of time to discuss editing, sales and marketing before we sadly say bye at 1pm after lunch.

Frequently Asked Questions

What is included? Also, not included?

Breakfasts and lunches included, as well as fun snack breaks, plus a lovely meet & greet cocktail party to get to know each other. Tons of collaborating, a full photo session afternoon with 3-4 teen models styled and professional hair and makeup for incredible portfolio images, and a great VIP welcome packet. 
NOT INCLUDED - Lodging (the Ivey is offering a special rate) and there are multiple lodging options within walking distance. Dinners, but I strongly encourage going with a group and take advantage of the amazing cuisines around uptown.

Do You Offer Investment plans?

Yes, you have the choice of full payment, 2  or 6 payments. The investment is worth it and you will make it back and then some with your first few clients.

What do I need to bring?

Yourself, your camera & gear for portrait photography. It should be starting to cool off, but watch the weather and bring comfy shooting clothes, there will be some walking. Dinners are anything goes here so no sequins required.

How do I get there?

If you are flying, the Charlotte Douglas International Airport is the best airport. You can get transportation from there via taxi, uber, lyft. No need to rent a car unless you are on a tight schedule.

So What happens after I sign-up?

You pack your bags, get your gear together, and get excited! I'll see you Oct 6 in the Queen City! (that's Charlotte if you didn't know )

email me

Feeling like a stretch?

let's do this

I completely understand. I wouldn't want you to jump in if you hadn't tested the water. Let's chat so I can answer all of your questions and make sure you are completely comfortable with investing in your future.